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Measuring & Optimizing Your Content Marketing

Every content marketer is looking for a secret weapon that tells you what content to create, how to effectively distribute it, how to measure success, and what conclusions to draw from the data you gather.

This is a challenge that Contently has tackled, not only for their own company, but for hundreds of brands and media clients.

Luckily for us, Joe Lazauskas from Contently has laid out his recipe for success in "The Ultimate Content Strategist Playbook No. 5: Measuring and Optimizing Your Content Marketing." 

In this guide you'll learn: 

  • Contently's C.E.O (create, engage, optimize) methodology 
  • What metrics you need to use to measure success
  • How to use those metrics to create better content and engage your audience



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