Engaging a Generation of Visual Buyers
Millennials have taken over Baby Boomers as the largest living generation in the U.S. and are projected to carry the bulk of spending power by 2017.
About 85% of 18 to 34 year olds in the U.S. own a smartphone, making it easier than ever to consume all types of digital content. Visual-based platforms like Instagram have seen the most growth and popularity and are a great space for businesses to connect with this demographic.
The Marketing Scope brings you this free guide from Curalate to help you learn how leading brands are influencing millennial shopping behaviors across key digital touchpoints.
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