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How to Apply Analytics Data to Make Better Content Marketing Decisions

Chances are you are already using Google Analytics (GA) to analyze your content marketing performance. But you could be overlooking some critical insights that can help you achieve greater levels of success.

In How to Apply Analytics Data to Make Better Content Marketing Decisions, top-rated Content Marketing World 2015 speaker and Orbit Media co-founder Andy Crestodina shares his simple, five-step process for turning data into a decision-making tool, and recommends specific reports you can use to find answers to important content marketing questions, such as:How_to_Apply_Analytics_Data_Cover_250px.png

  • What social channel is driving the best traffic to our site content?
  • What keywords should we be optimizing our content for?
  • Which posts are converting site visitors at the highest rate?
  • What content topics are the most engaging to our site visitors?
  • And much more

Sign up now to download How to Apply Analytics Data to Make Better Content Marketing Decisions and also receive a free subscription to CMI’s weekly newsletter, This Week in Content Marketing, as well as messages from CMI and our sponsors.

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