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The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer

What is one of the biggest differences between a content marketer who is effective and one who flails? A documented content marketing strategy.

According to our annual content marketing research, those with a documented content marketing strategy are:

 
  • Far more likely to consider themselves effective at content marketing
  • Far less challenged with every aspect of content marketing
  • Generally more likely to consider themselves more effective with every tactic and social media channel

  • Able to justify a higher percentage of the marketing budget to be spent on content marketing

Download this 16-page guide, The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer, to find out how to create a documented content strategy.

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