All Social Media Is Not Created Equal
Creating and executing a strong, unified social media strategy can be challenging. Marketers must understand the nuances of each platform and adapt their strategy accordingly if they want to reach users on the channels where they're most active.
Cision's white paper, "Engage Effectively With Your Audience Across Social Media Platforms," provides a breakdown of the most popular social channels to help you engage your audience, regardless of the platforms they're on.
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