Cision presents: 10 Tips for Creating Great Content
Your content is only as valuable as the audience that engages with it. So how do you get your content in front of the largest audience possible?
“Brands are publishers,” Josh Hallett of Portner Novelli announced. With content at the center of the marketing industry, Hallett is on to something—and your brand can’t afford to ignore this analogy.
But with 64 percent of content marketers in B2B citing the creation of enough content as their biggest challenge, how does a brand go about creating frequent, quality articles, visuals, multimedia and social media posts for its audience?
Culled from Cision’s Content Marketing eBook, here are 10 Tips for Creating Great Content. Fill out the form to the right to access it now.